Strategy
Go beyond cat herding to actual content strategy. Make workflows that make sense. Make the tech work for you.
Recent work
Ottawa Youth Orchestra Academy: new look, new system
The Ottawa Youth Orchestra Academy certainly needed a new website. But more importantly, its administrators needed a new registration system. And not just any registration system. This system had to privilege the user experience of stressed parents signing their kids up for music lessons. The answer for the website was WordPress. But for the registration …
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Equal Voice: WordPress on the front end, NationBuilder on the back
Equal Voice, an Ottawa-based advocacy organization seeking to increase the role of women in politics relaunched their website in March, 2022.
Rationalize platforms for a membership organization
The Canadian Association of Heritage Professionals brings together people who look after our built heritage. And they had four member databases that didn’t talk to each other.
Orchestre de la francophonie: digital renaissance
Design that gets out of the way. An enduring adaptable WordPress to help with a digital transformation.
News
Ottawa Youth Orchestra Academy: new look, new system
The Ottawa Youth Orchestra Academy certainly needed a new website. But more importantly, its administrators needed a new registration system. And not just any registration system. This system had to privilege the user experience of stressed parents signing their kids up for music lessons. The answer for the website was WordPress. But for the registration …
Continue reading “Ottawa Youth Orchestra Academy: new look, new system”
You probably don’t need that calendar
I came across another empty calendar on a WordPress site today. It reminded me of a lot of sad meetings where someone said “We should put all our events on a calendar on our website so people hear about them.” Someone added ‘calendar’ to the requirements list. A plugin was bought, installed and configured. The …
It is possible for a user interface to be too simple
A client was getting really frustrated because the social media previews for their site were out of date. They had a new hero image and page title but every time they tried to share the page — whether using the site’s share buttons or just pasting the URL into Facebook or Twitter — it still …
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Let the designer be the designer
You’ve hired a designer to create or re-create your website. Great. Congratulations. This tells me you’re serious about creating something that matches your ambition for what you want to create with the resources required. And if you work well with your designer, I am certain you will succeed.
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