
Strategy
Go beyond cat herding to actual content strategy. Make workflows that make sense. Make the tech work for you.
Recent work

Jennifer J Simpson: it’s about the work
Jennifer Simpson paints mostly with oil and cold wax and exhibits in the lively arts scene of Ottawa’s west end. And she needed a website. She’s fairly technical but mostly wants to be painting, not keyboarding. So this was a project where I provided more direction than one where there’s a creative brief, a design…

The Pearson Centre: rethinking an overthink
The Pearson Centre is a progressive think tank whose founders had a grand vision for the organization’s areas of endeavour. And they were going to be busy. And they built a site with containers, metadata and gismos for all that content. It was going to be a newspaper. A symposium. An investigation. A campus. A…

Promise of Music: delivery in a hurry
If you’re going to bring the world together to talk about the power of music to heal, bring peace, develop minds and generally solve all the world’s problems, you’re going to need a website. And if you have a short timeline, you’re going to need it in a hurry. And if you’re still inventing the…
News

HTTPS won. Your website still needs looking after.
Back in 2017, I wrote a somewhat cranky post about Google Chrome’s warnings for websites that weren’t using HTTPS. My objection was largely about cost and inconvenience. Certificates could be expensive, hosts sometimes charged extra, and converting an existing site involved more than adding an “s” to its address. I also argued that encrypting the…

You probably already use a CMS. When can you do without one?
Most websites already use a content management system. Here’s when a simpler approach might make sense—and what to consider before giving up your editor.

WooCommerce can do almost anything. But what if you just need a small store?
There needs to be a lightweight alternative to WooCommerce for people, small organizations and businesses that want to run their own stores. I’m not talking about its complexity. I’m not talking about the whacky ecosystem of plugins, extensions, partial solutions and subscriptions required to make a complete online store. I’m talking about the just plain…
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