See? It’s not just me. Writing’s gotta change

I gave a workshop on web writing to a group of communications professionals all of whom had been in the biz since before ever there was an internet. (Mind you so have I, but never mind). When I told them that all their pithy, witty, teasing headlines had to go, the workshop went down hill. But now, even a newspaper – The New York Times – is saying writing has to change.

And it’s all because of Google.

Leave a Reply

Your email address will not be published. Required fields are marked *