We don’t have to be afraid of big images any more. There’s all kinds of stuff that can be done to keep your website visually striking while loading quickly.
And while it’s true that heritage planning and digging around in dirt for old things does not generate eye candy like, say a Taylor Swift concert, LHC Heritage does have some pretty compelling visuals.
This website redesign gave them the opportunity make use of them.
The company had a small number of important objectives for their site: generate leads, recruit staff and convey confidence and authority. The redesign accomplishes that but also allows visitors to appreciate and rejoice a bit in built and buried heritage.