The Pearson Centre is a progressive think tank whose founders had a grand vision for the organization’s areas of endeavour. And they were going to be busy. And they built a site with containers, metadata and gismos for all that content. It was going to be a newspaper. A symposium. An investigation. A campus. A town hall.
Years on, the producers realized that what it really needed to be was a website. That captured what the institute was actually doing. And that helped them get that work done.
So the institute’s leadership contracted me to audit a decade of content, pull together a set of plugins and apps that offered a website that helped get the centre’s business done. A contact database. A cash register. Bulk email. Webinars.
And with the help of Christina Muxlow, who produced an excellent logo for the centre I also redesigned the site to put their current efforts front and centre with a fresh look.